Search Engine Optimization and Social Media – Made For Each Other
If there ever could be one couple that is made for each other in the digital industry, it’s none other than Search Engine Optimization & Social Media. Let’s face it – quality content needs top search engine placement and vice versa. One cannot exist without the other. They can create a snowball effect when it comes to promotion, outreach, brand management, content creation and tracking results.
But Why Do they need each other?
First things first. Search engines are constantly indexing and looking out for new content from social media data feeds. Networks such as Facebook, Twitter, and Google+ etc. are quickly becoming indispensable for Search Engine Optimization. To optimize them both Search Engine Optimization and social media and get the best of both worlds, here are 4 tips you can use to deadly effect:
1. Content that screams QUALITY
How many times have we heard this before? It’s the quality over quantity that matters. Google has increasingly updated its search indexing algorithms to mirror this reality. No more will poor quality content with keywords stuffing appear on the top of search engine results.
This has been a long time coming. Humans browse the internet not robots. And the content that shows up in search engine results needs to account for this. So instead of furnishing dull and dead content, Google is now relying on social signals to deliver the best content on the front page. This is possible when Google evaluates content by likes, shares, comments, retweets and social media backlinks.
2. It’s the Audience stupid
That’s correct. Writing for the audience is the first goal you should have in mind. But how? How to gauge what the audience likes, reviles or worst, does not consider worth reading?
This is where Search Engine Optimization can help you out. When researching content, you can see which results are ranked higher and why. That can broaden your understanding and give you a snapshot of what the audience craves. Using this knowledge you can build super-effective link-building campaigns.
3. Relationships are Social. Stay on that.
Connect. Network. Nurture. Develop your relationships with industry leaders who know Search Engine Optimization and marketing in and out. Learn from the best. In fact, go one step further and recruit influential figures. This can have a long-lasting impact on how people view your product and customer service levels. Increase your brand exposure by cultivating relationships with bloggers, digital marketers and social media personalities.
4. Explore all avenues of Promotion
Every social media site has its own chock-full of advertising platforms. Some may help you and some may not. It pays to know what the competition is doing and expand on their campaigns.
For instance you can have a company blog which needs an audience. The correct way to identify your audience is to use Facebook advertising to bring in the traffic. Promote your blog post and that will help you get a better picture of the people that crave your content. Doing this can also let you implement a cost-effective and beneficial link-building campaign.
All of this is possible if you can better leverage the synergy between social media and Search Engine Optimization. The good news is – Now you can. So get started today folks.