Every entrepreneur knows they need a website to promote and showcase their products and services.
Build It And They Will Come!
This seems to be the general mind-set of almost all entrepreneurs starting out. However, it’s only after their new website has been launched that the reality sets in. Apart from family and friends no one cares and no one VISITS.
Don’t feel bad, this happens to EVERYONE and this is why. Take a look at what happens EVERY 60 seconds on the Internet.
Did you notice that there are 571 new websites created every minute?
This translates into 34K per hour, 822K per day or 24M per month being added to the already 1 billion website already there!
There Are Many Ways To Drive Traffic To Your Site
Indeed, there are many ways you can get traffic to your website. Simply share your web address with family and friends and across your social media accounts. This is good for an initial launch but realistically, you’ll be very disappointed by the results. Why? well when was the last time you responded to this method to visit someone’s website? And, did you ever go back a second time?
Alternatively, you could create ad campaigns on Facebook, Google, Bing or any other platform, but be prepared to spend upwards of $5 per click depending on your choice of keyword. Whilst this is a sure way of driving traffic to your site, it’s amazing how quickly you can blow $100.
Saving the best for last, organic keyword searches are most certainly the holy grail. Indeed, this is the best kind of traffic because it’s FREE, but let’s face it, everyone knows that and everybody wants it. So how can you claim your share of the organic search traffic?
Without getting technical, let’s review how Search Engines decide which websites are relevant, because if they get it wrong, they’re out of business like Altavista, Excite and Aliweb, but if they get it right like Google, Bing and Yahoo, they can become the kings of the world.
It all comes down to your website being authentic and congruent with your keywords. There’s no room for error, sleight of hand or fancy maneuvers, unless you genuinely deliver on your keyword promise, you will simply not feature.
There is too much at stake and the days of tricking the Search Engines in to believing that your site is the most relevant are over! You simply have to be the MOST relevant, there is no alternative.
If you want that organic traffic you will have to be laser focused on appealing to users searching for very specific key terms. Each of which will have to be tightly integrated into the DNA of your website. You will have to convince the mighty Search Engines that your site is truly the most relevant for those keywords. In essence, it all comes down to a well crafted message built around laser focused keywords which have been tightly integrated into the design fabric of your website. And only then, will you stand a chance of being noticed by the search engines.
So before you jump in head first into your web design project, pause. Take a moment (in reality a week or two) to do your keyword research and then figure out how you will weave these keywords into the very DNA of your website. And only then are you ready to start designing your website.
If you would like help with this process and someone to guide you through the many critical success factors that can either make or break the success of your new website, contact me and lets chat.
Our areas of speciality include:
- Keyword Research
- On-Page SEO optimisation
- Off-Page SEO campaigns
- Custom design and integration of keywords into the website
- Designing compelling engagement
- Designing and structuring lead magnets
- Setting up advertising campaigns on Google, Facebook and Linkedin
- Integrating Google Analytics and Google Webmaster Tools to provide a vital feedback loop for enhancements
- And of course, website design.
For a free consultation, choose a timeslot in my online calendar and let’s chat. Andre
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